Marketing automation isn’t just a fancy word for email marketing.
Many elements go into a successful marketing automation project and some nonprofit organizations may find that they do not have all the required resources in-house. That’s where Fíonta comes in.
Nonprofit organizations are using tools like Pardot and Marketing Cloud to personalize communications with constituents, automate multi-step journeys, and better understand engagement across a variety of digital platforms. With Einstein AI for Pardot, predictive insights can inform campaign development and identify the users most likely to perform a certain task (like donate or attend a fundraiser).
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