Nonprofit leaders know the importance of effective communication in achieving their missions. This article highlights five of the best books that offer insights into nonprofit marketing and branding. Each of these books has its unique perspective and value, providing leaders…
The 4 P’s marketing model, traditionally used in businesses – product, price, promotion, and place – finds its unique interpretation in the nonprofit sector. Here, the “4 P’s” stand for product, price, promotion, and people. These elements, when strategically considered,…
As a vital part of our society, nonprofit organizations provide valuable services and support to those in need. However, just like any organization, nonprofits require a financial cushion to guarantee their long-term sustainability. This is where operating reserves come in….
When it comes to donor management systems, it’s important to choose the right one for your needs. But what exactly is a donor management system? A donor management system is a software application that helps organizations track and manage their…
If you are a nonprofit organization in need of technology funding, there are many grants available to help you cover the costs. Technology can be expensive, but it is a necessary part of running a modern nonprofit. With the right…
According to a 2020 survey by Khoros, how organizations respond to negative comments on social media can grow a loyal following or tarnish an organization’s name, even when trying to do good. In fact, 75% of Twitter users, 59% of…
Social media campaigns are a great way to engage with your constituents, participants, or a new audience, but they can also be time-consuming and expensive. Whether the goal of your social media campaign is fundraising, awareness building, recruiting, or program…
Many nonprofit organizations and charities are working to build relationships with donors in order to generate revenue for their cause. At the same time, they’re focused on keeping those relationships healthy by avoiding certain mistakes that could damage them. In…
Social media ROI is a metric that measures the return on investment (ROI) for social media marketing. Nonprofit organizations often struggle with measuring their ROI and some may not even know how to measure it. This article will provide tips…
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