The 4 P’s for Nonprofits: A Comprehensive Overview

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Sources

  1. Kotler, P., & Levy, S. J. (1969). Broadening the concept of marketing. Journal of Marketing, 33(1), 10-15.
  2. Andreasen, A. R. (2008). Strategic Marketing for Non-Profit Organizations. Prentice Hall.
  3. Sargeant, A. (2009). Marketing Management for Nonprofit Organizations. Oxford University Press.
  4. Dolnicar, S., & Lazarevski, K. (2009). Marketing in Non-Profit Organizations: An International Perspective. International Marketing Review, 26(3), 275-291.

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Associate Executive Director - Nonprofit

Tom is a multi-disciplined leader with over a decade of experience in nonprofit operations, technology leadership in government, and over two decades of servant leadership.

It is the process of growing others in confidence that drives Tom. "We get to help shape the leaders of tomorrow. I want that future to be bright."

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