7 Ways Organizations Can Improve Digital Maturity

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In Conclusion

Data is critical to the success of nonprofits today. Becoming digitally mature as an organization requires intentionality, some skill, and a willingness to test your feelings and assumptions against the reality of the data.

Digital maturity in nonprofits starts with strategy. From there, organizations should follow six key areas: change mindsets of staff about the role of technology, use good change management techniques, use data to make decisions, make it easy to share data, design programs and services using data, and start to personalize communications with donors, volunteers, and program participants.

Setting a course to cover these areas will provide quick results in the short term but even greater opportunities over months and years.

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