Nonprofits Can Benefit From Artificial Intelligence in Copywriting

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Artificial intelligence is making its way into all aspects of businesses, including the nonprofit sector. Many nonprofits can benefit from using AI in copywriting. AI can help create personalized content, target specific audiences, and improve donor retention rates.

When it comes to copywriting, AI can be used to create more personalized content. By understanding a donor’s interests and giving history, AI can help create tailored appeals that are more likely to result in a donation.

In addition to creating more personalized content, AI can also be used to target specific audiences.

Benefits of AI Content Generations For Nonprofits

Nonprofits can use artificial intelligence (AI) to help with their copywriting. Here are some benefits of using AI for content generation:

1. Save time on writing: Nonprofits can use AI to generate copy quickly and efficiently. This can free up time for other tasks, such as fundraising or running programs.

2. Get help with creativity: AI can provide nonprofits with new ideas and perspectives on how to communicate their mission.

3. Reach a wider audience: With AI, nonprofits can create content that is more accessible to people with different disabilities or language barriers.

4. Be more inclusive AI can help create inclusive content, such as by using gender-neutral language.

5. Improve search engine optimization (SEO)

With AI, nonprofits can write better copy that is optimized for search engines and other digital platforms.

Cautions About Using AI Content Generation For Nonprofits

When it comes to using artificial intelligence (AI) for content generation, nonprofits need to be aware of a few potential dangers.

First, AI-generated content can sometimes come across as robotic or unnatural. This can be a turn-off for potential donors who are looking for a personal connection with the nonprofit.

Second, there is always the risk that the AI system will make mistakes. For example, it might use inappropriate language or make factual errors. These types of mistakes could damage the nonprofit’s reputation.

Finally, nonprofits need to be careful about how they use AI-generated content. If they rely too heavily on it, they might lose their unique voice and perspective.

Ultimately, AI should be seen as a tool to help nonprofits create better content, not as a replacement for human creativity and expertise.

What Are The Best Nonprofit AI Content Generation Tools?

There are many different software programs that can help with content generation for nonprofits. Some of the best options include:

  • OpenAI – While the intent is to provide a GPT3 API, the playground tool is great for testing out ideas at a very reduced cost. You can even use nocode tools like Bubble.io to create a frontend app for the API. (Advanced)
  • WordHero – This AI copywriting tool is a great value buy.
  • Jasper – This is arguably the most prolific tool out there but also one of the more expensive tools. Get the BossMode package if you are planning on doing any long form content.
  • Rytr – A lesser known option for smaller budgets.

No More Writer’s Block

RECOMMENDED: Looking for a great deal on AI content generation tools. Look no further. We use and recommend WordHero as a great value to any nonprofit organization. Check it out today.

7 Practical Examples of AI Prompts And Outputs

AI-Generated Nonprofit Marketing Ideas

AI generating marketing ideas from a prompt
Using WordHero to generate nonprofit marketing ideas

Here, we use a specific tool for Marketing ideas. Now, this is a single pass, quick example but you could spend a few minutes tweaking your input prompt, saving the ideas you like, and then having the tool regenerate new ideas until it begins to repeat itself.

PROMPT: children from single parent homes grow into community leaders through mentoring and summer camps
RESULTS: Give children from single-parent homes the opportunity to shadow community leaders.

Nonprofit Mission Statement Generation Via AI – The Process

AI Written Mission Statement after a few generations
Using AI to help craft a nonprofit mission statement using OpenAI

In this example, we use a different tool with a series of prompts and refinements to generate a nonprofit mission statement. You could absolutely spend more time with the AI tweaking the prompts and rewrite instructions to generate an even better output.

PROMPT: Nonprofit name: Better Together for Tomorrow
Mission: Our mission is to provide children from single-parent homes the opportunity to grow into community leaders through mentoring and summer camp programs for a better tomorrow
What We Do: grow the next generation of community members and leaders through mentoring and summer camp programs. This work supports both the child as well as providing tangible help to the single-parent or guardian.
RESULTS: Our mission is to provide children from single parent homes the opportunity to grow into community leaders through mentoring and summer cmap program for a better tomorrow.

Fundraising Event Idea Brainstorming Via AI – Simple Example

Using AI to brainstorm nonprofit fundraising event ideas
Using AI to brainstorm nonprofit fundraising event ideas

Another area of interest is brainstorming fundraising event ideas. In this example, we are only scratching the surface. With time and understanding of writing good prompts, you can go into specific aspects of fundraising events with AI tools.

PROMPT: Nonprofit name: Better Together for Tomorrow
Mission: Our mission is to provide children from single-parent homes the opportunity to grow into community leaders through mentoring and summer camp programs for a better tomorrow
What We Do: grow the next generation of community members and leaders through mentoring and summer camp programs. This work supports both the child as well as providing tangible help to the single-parent or guardian.
RESULTS: Our mission is to provide children from single parent homes the opportunity to grow into community leaders through mentoring and summer cmap program for a better tomorrow.

Artificial Intelligence Used To Brainstorm Pros and Cons

Using AI to generate Pros and Cons brainstorming lists
Using AI to generate Pros and Cons brainstorming lists
PROMPT: sumer camp and one-on-one mentoring of kids from single-parent homes in order to improve community
RESULTS: Summer Camp:
-pros: 
1) children are able to explore new activities in a safe and structured environment
2) camp provides a break from the routine for both children and parents
3) camp can be an opportunity for children to make new friends and develop social skills
4) camp can help children learn independence and responsibility
5) camp can provide an opportunity for parents to bond with their children

-cons: 
1) cost of summer camp can be prohibitive for some families
2) camps may not be available in all areas
3) some camps may have long waiting lists
4) camps may not offer the child's preferred activity
5) camps may not be age-appropriate for all children

AI Topic Discovery and Keyword Exploration for Nonprofit SEO

AI for Topic Discovery and Keyword Exploration
AI for Topic Discovery and Keyword Exploration

Now, you might say, this is old news, Tom. Well yes, SEO keyword tools have been around for years. But….

What’s new is the inclusion of NLP (Natural Language Processing) and other AI components that give you as an SEO, marketer, or copywriter better intel to craft your content in a way that is more likely to rank and reach your audience.

PROMPT: summer campstyler texas
RESULTS: see screenshot above. Results were 40 keywords with a total monthly search volume of 1,610.

Facebook Ad Headline and Copy Generated By AI Prompt Recipe

Facebook Ad headline and copy AI created
Facebook Ad headline and copy AI created using OpenAI

Now we are getting a bit more advanced with varying prompts in a process of creating Facebook ad copy via AI. We start with the context of our intent in the prompt about what the service is and our mission. Then we ask for a Problem Agitate Solution response for the service. From there we request to convert the PAS statements into Facebook Ad Copy and then finally ask for a Facebook headline to go with it.

Now, you’re starting to see some of the power of AI as a tool to help copywriters and nonprofit marketers get past writer’s block or get ideas for ad copy.

PROMPT: Service Name: Summer Camp
Nonprofit name: Better Together for Tomorrow
Mission: Our mission is to provide children from single-parent homes the opportunity to grow into community leaders through mentoring and summer camp programs for a better tomorrow
What We Do: grow the next generation of community members and leaders through mentoring and summer camp programs. This work supports both the child as well as providing tangible help to the single-parent or guardian.

write a PAS for the service
RESULTS: The Better Together for Tomorrow summer camp program provides children from single-parent homes the opportunity to grow into community leaders through mentoring and summer camp programs. This work supports both the child as well as providing tangible help to the single-parent or guardian, ultimately resulting in a better tomorrow for the community as a whole.
PROMPT: Convert the Problem Agitate Solution into Facebook Ad Copy
RESULTS: Are you a single parent struggling to give your child the opportunity to succeed? Better Together for Tomorrow can help. Our summer camp program provides mentoring and summer camp programs that will help your child grow into a community leader. This not only benefits your child, but also provides tangible help to you as a single parent. Ultimately, this results in a better tomorrow for the community as a whole.
PROMPT: Write a Facebook headline
RESULTS: Help your child succeed with the Better Together for Tomorrow summer camp program

AI-Generated Donor Thank You Letter Template

Donor Thank You Letter Generated by AI
Donor Thank You Letter Generated using AI – Courtesy of OpenAI
PROMPT: write a donor gift thank you letter that thanks the donor (LaDamion)
describe the impact of the $2000 gift
camp costs $600 per week per child
value and impact
tell an impact story about Carlton
Encourage continued investment into the lives of children in our community
Sign the letter as:
With graatitude,

Sally Smith
Director of Development
Better Together For Tomorrow
RESULTS: Dear LaDamion,

Thank you so much for your generous gift of $2000 to Better Together For Tomorrow. This gift will have a tememndous impact on our ability to provide quality programming for children in our community. 

Each week of our summer camp costs $600 per child, and with your gift, we will be able to provide a camp experience for at least 3 children. The value of your gift goes beyond the monetary amount, however, as it will also provide these children with valuable experiences and memories that will last a lifetime. 

I would also like to share with you a story about one of the children who benefitted from our camp programming last year. Carlton is a shy 11-year-old who had never been to camp before. He was very hesitant to participate in activities and meet new people. However, after just a few days of being at camp, we could see transformation in him. He began to open up and participate in activities, and he made several new friends. By the end of the week, he was sad to leave and was already asking when he could come back. 

Stories like Carlton's are why we do what we do, and we are so grateful to have supporters like you who enable us to continue making a difference in the lives of children in our community. We hope you will continue to invest in the lives of those children by supporting us in the future.

With Gratitude,

Sally Smith
Director of Development
Better Together For Tomorrow

Summary

Overall, AI can be a valuable tool for nonprofits when it comes to creating effective marketing materials. By using AI to analyze data, personalize messages, and automate content creation, nonprofits can save time and resources while still reaching their target audiences.

Just remember that AI is not a replacement for real people, doing real work, for real causes. These are simply tools in a copywriter’s toolbox. Like any tool, the better you know how to use it, the better the results.

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