Social Media ROI for Nonprofit Organizations: Metrics, Goals, Formula
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Conclusion
Social media ROI is a valuable metric for nonprofit organizations that want to stay competitive online. By measuring the success of their efforts on each platform they use and by looking at data like the number of likes or shares per post as well as total followers, both nonprofits and donors alike will have greater insight into how best to devote time and resources in order to achieve better results over time.
It’s also important not only for individual platforms but across all channels so you know where people are spending their digital attention. And because many nonprofit campaigns rely heavily on Facebook, Twitter, and other social media platforms to reach new donors or rally support for a specific cause, understanding the ROI of your efforts will help you allocate resources more strategically.
