HubSpot is a CRM for nonprofits that helps you keep track of donors and prospects. It’s designed to be easy to use, with an intuitive interface. There are many features available in HubSpot such as social media integration, analytics reports, lead scoring, and more! This article will focus on the top 10 reasons why HubSpot might be the best Nonprofit CRM for your organization.
1. HubSpot is a CRM that integrates with other marketing tools
HubSpotplays well with others and does not box you in like other tools. The HubSpot platform integrates with hundreds of other marketing tools including Salesforce, MailChimp, and Google Analytics.
This means you can integrate HubSpot into your existing marketing campaigns without having to learn new software or change the way you do things!
For example, suppose a prospective donor completes an online form on your website. In that case, you might want them to be added directly as a lead in HubSpot along with all the information about themselves — such as contact details like email address and phone number.
Alternatively, if they don’t complete the form but are still interested in learning more about what your organization has to offer then you may just want them added for follow-up via email at some point in the future. You have these options available through integration so that it’s easy!
2. HubSpot is free for nonprofits
One of the best things about HubSpot as a nonprofit CRM is that it’s free for nonprofits. You can use this tool to grow your donor base and increase engagement without spending any money upfront on software, hosting, or maintenance fees.
In fact, you don’t have to pay anything at all! That means your budget will stay intact so you can focus more time and energy on providing amazing services.
Don’t worry, if your nonprofit grows to need additional features then switching between plans is easy with one-click conversion tools available inside HubSpot when needed.
The free version of HubSpot for nonprofits includes all the features a nonprofit needs to manage its donors, engage them with personalized communications, and create beautiful campaign pages.
Best of all, there are no startup or maintenance fees. It costs nothing upfront and requires zero commitment thereafter. That means your budget stays intact while you focus more time and energy on providing amazing services to those who need them.
3. Use the HubSpot platform to measure your nonprofit’s impact on social media
With HubSpot, you can measure the number of Twitter followers or Facebook likes that your nonprofit has gained from a particular campaign. This is done via easy-to-read charts and graphs inside the platform.
This feature will allow nonprofits to better track their progress with social media campaigns they are running on different platforms. What would have taken days before now takes seconds! Say goodbye to back-pocket social media numbers.
4. HubSpot lets you create landing pages, blog posts, and email campaigns in minutes
A landing page is a one-page website that helps convert visitors into leads. This type of site has only the most important information on it, such as your need, a goal, and a call to action. With HubSpot, you can create these pages in minutes!
Hubspot also allows people to make blog posts about their nonprofit’s cause or event which will help spread awareness outside of your organization.
You can even publish an email campaign right from inside the platform! It takes just a few clicks and less than three minutes to set up.
5. HubSpot offers training programs to help nonprofits grow their online presence
The HubSpot Nonprofit Starter Package includes one free hour of training from an expert on your team’s behalf! This gives you direct access to all sorts of resources that can help grow your online presence as a nonprofit organization.
You also get two complimentary webinars – “How to Get Started With Marketing Automation” and “Why You Should Use Inbound Marketing.” You can take these webinars live or on-demand. What’s more, you get lifetime access to instructional videos and guides for free!
HubSpot consistently creates new training materials and webinars which are always free for nonprofit organizations. These video-based materials give you everything you need to understand how the software works and what each feature is best used for. What’s more, they’re updated frequently with new industry insights so you’ll never find yourself without up-to-date information again!
6. Its built-in reporting features allow tracking your progress over time
The work your nonprofit does in building relationships comes into focus when you can analyze and report the results of your efforts over time. The built-in reporting features of HubSpot make keeping up with your progress easy.
HubSpot allows you to export reports in different formats which will help you track the results of past campaigns and initiatives, and also plan for future ones.
You can compare data between multiple metrics like leads, contacts, opportunities, or donations, and even drill down into specific details about each contact type!
7. HubSpot has a robust set of templates that make creating content easy and fast
You don’t have to be a marketing expert to send expertly crafted emails. HubSpot’s templates let you create emails that look like they came from a pro.
And because HubSpot is built for all stages of the marketing funnel, there are email templates to support every stage – meaning less time creating content and more time driving results!
HubSpot has many features not found in other CRMs because it is a marketing powerhouse. These tools allow nonprofits to raise money, record donations, track social media engagement and manage supporters with ease.
8. You can get started in 5 minutes
No coding is required. No contracts. No pushy salespeople. Just create an account, plug in your website and you’re ready to go!
And if you don’t have a website, HubSpot can create one for you – free of charge. Your new site will be optimized by Google right out of the box so it looks good when people search for your nonprofit online.
9. It’s easy to use and navigate
HubSpot’s interface is easy for both humans and search engines. It’s intuitive so you can get started right away, but powerful enough to scale with your organization as it grows.
There is virtually no coding needed to use HubSpot. You click or drag-n-drop your way to what you need. At the same time, the user interface is just stinking user friendly, and intuitive. You’ll be using the tools in no time.
10. The customer service team is awesome
The HubSpot customer service team is awesome. They’re fast, knowledgeable, and responsive. I’ve seen them react to emails in near real-time before – which is super impressive for a software company that’s as big as they are. But it just shows how much they care about their customer’s experience with the product!
Learn More: Why spend the time and money on a Nonprofit CRM?
Are there some downsides to HubSpot as a Nonprofit CRM?
Well, no tool is perfect. HubSpot, like Salesforce, was built for sales processes, not donations. In Salesforce, the NPSP uses Opportunities to store donations. In HubSpot, there is no official support for donations per se.
Most people use “deals” to record donations and use automation tools like Zapier or Integromat to allow third-party donation platforms to create deals in HubSpot for tracking purposes. Here is one user’s solution.
Another good discussion post about Donation History describes the differences between Salesforce and HubSpot. Donation tracking is the weak link of HubSpot for Nonprofits while it excels at relationship building, marketing automation, and social media tracking.
Though HubSpot CRM is not perfect, it has many benefits as a nonprofit CRM system. Out of all the other competitively priced Nonprofit CRMs available on the market today, HubSpot offers more features and options at an affordable price than any other software provider. From customer service to lead tracking to donor management–Hubspot can do all your marketing!
The bottom line: If you want a lot for your money with great support from qualified people who love nonprofits and will promote your cause forward then HubSpot might be just what you are looking for in a Nonprofit CRM tool!
Disclaimer: This post may contain affiliate links. These links, if used and purchases made, we may earn a small commission. These affiliate programs do not impact the recommendations we make or the resources we refer you to. Our focus is on providing you the best resources for your nonprofit journey.